everybody and their moms is wearing jack wolfskin gear these days - it is starting to drive me crazy. a friend of mine who spent some time down under told me germans are infamous there for their outdoor/functional dress code. sometimes i get the impression those people go shopping, thinking 'screw trying to find something that fits me - let's just wear what everyone else does', not sure if this is a typically german attitude. i found a nice article on this topic (in german though) where it's already called the new 'deutsche uniform':
link
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